Following an extremely competitive pitch, the Midlands integrated communications agency fought off a number of high profile agencies to be awarded the account.

McCann will be responsible for refreshing the Frosty Jack’s brand, which will see the agency redesign the current packaging, launch a new consumer website, manage social media channels and activate experiential activity during the course of 2014.

Gordon Johncox, Managing Director for Aston Manor Cider, explains:  “We’re thrilled to have appointed McCann Central as our lead creative agency.  We were extremely impressed by their pitch, due to the combination of their exceptional creative ideas and clear understanding of the how we envisaged the future of Frosty Jack’s brand.”

McCann Managing Partner, Jon Marchant, adds: “We’re delighted with this win.  Frosty Jack’s is a fantastic brand with lots of personality and we’re really excited about bringing our creative ideas to life.”

Frosty Jack’s is produced at Aston Manor Cider in Birmingham which is the third largest cider company in the UK.  Frosty Jack’s was founded in 1997 and is now the second biggest selling take home cider in volume in the UK.

This latest client win adds to McCann Central’s already impressive and ever-increasing portfolio of national and international brands, including Pukka Pies, Sunseeker International, Triumph Motorcycles and Vauxhall.

For more information about McCann visit www.mccannbirmingham.co.uk